Los Angeles is set to kick off its second major travel trade show in two weeks. They’re gonna make me lose my MIND up in here!
You’ve heard of Star Wars, Storage Wars, Shipping Wars, even Monster Bug Wars. To that semi-illustrious list, you can now add:
Los Angeles Travel Show Wars.
The opening shot was fired two weeks ago at the annual Los Angeles Travel & Adventure Show. Only this “Los Angeles” show was actually held at the Long Beach Convention Center.
This weekend, the Los Angeles Times Travel Show kicks off its debut exhibition at the Los Angeles Convention Center, right next-door to the Staples Center, where Kobe Bryant and the Los Angeles Lakers hang out.
For me, shows like this are an exercise in information overload. It literally takes me months to process and write about all the interesting, important and valuable things I learn from the speakers and exhibitors from just one of them.
Now, Los Angeles is going to hold two, two weeks apart? If you see white smoke in the sky this weekend, it won’t be coming from the Vatican. It’ll be coming out of my ears.
IF YOU GO
WHAT: The Los Angeles Times Travel Show (see Program Schedule here)
WHERE: Los Angeles Convention Center, 1201 South Figueroa Street, Los Angeles, CA 90015
WHEN: 10 a.m. — 5 p.m., Saturday and Sunday
COST: Tickets $10 ($2 off if you buy early online). Kids 16 & under free.
Parking $15 a day at the convention center lots, no in–and–out privileges.
For the last few years, the Los Angeles Times teamed up with Unicomm LLC to put on the Travel & Adventure Show, one of a series of such shows Unicomm holds around the United States.
For reasons I don’t yet know, the Times decided to break off and start doing their own thing. Unicomm took theirs to Long Beach; the Times opted to stay in LA.
Round 1 took place the weekend of Jan. 14-15. From Unicomm’s standpoint, it appears to have been pretty successful, well-attended both days. Prominent in the crowds were young brothers and sisters, as well as black families with their children in tow, a sight that definitely warmed my heart.
Now, the Times is up to bat with its travel show this Saturday and Sunday. Round 2 coming up.
THE GDDFATHER
The highlights of all such shows are the featured speakers, and there’s none bigger than the Godfather of Travel, Arthur Frommer. He never fails to pass on valuable, money-saving advice, but his love and enthusiasm for travel may be worth even more than his tips.
I mean, the man is 80-something years old, he’s been writing travel guides since the end of World War II, and he’s still traveling the globe with the same spirit he did when he was half my age.
Arthur Frommer is who I want to be if I ever decide to grow up. He’ll be speaking on Saturday.
Rick Steves, the European travel maven of American public television, also will be back. He’s a big one for getting off the beaten path and off the tourist bus, two ideas I heartily endorse. But it’s his sheer love for Europe, more than anything else, that will make you want to start packing.
This being an LA Times show, you know there will have to be some journalists involved. TV’s Lisa Ling will be speaking, as well as some of the Times’ own travel staffers, chief among them my good friend, Christopher Reynolds, who’s been to almost as many places as Arthur Frommer.
In addition to the speakers, there are the exhibitors, hundreds of them, from virtually every corner of this cornerless world.
But for all the presenters who will be in Los Angeles this coming weekend, there are plenty who won’t be. Why? Because they were in Long Beach two weeks ago. A representative of South African Airways broke it down for me.
“A lot of people you see here came all the way from their home countries for this show,” she said. “They can’t afford to hang around for two weeks and put up another booth in Los Angeles.”
Which is why there’s a sizable number of exhibitors whom you won’t be seeing this weekend, including South African Airways.
The flip side, of course, is that there are exhibitors whom you didn’t see in Long Beach whom you will see this weekend in Los Angeles, and all of them will be worth a visit. But there are a few in particular that hold special interest for this traveler.
A RAINBOW OF CULTURES
One is Afro-Brazil Tours, which specializes in tour of Brazil’s Salvador Bahia region, where the heart and soul of Africa still beats in every aspect of the Brazilian culture.
And naturally, I have to hit up the folks at Fulani Travel, a British outfit that offers tours to 13 countries in North, East, West and Central Africa.
Are you surprised that African travel companies will be “in the house” in Los Angeles? They were in Long Beach, too, and for good reason: Southern California sends more travelers to the Mother Continent for recreational travel than any other region of the United States.
I’m also interested in meeting the folks from the Azerbaijan Tourism Association.
Azerbaijan for years was one of those obscure republics under the shadow, if not the heel, of the former Soviet Union. When Ronald Reagan’s Evil Empire went bankrupt and dissolved back in 1991, Azerbaijan was able to step out of that long, red shadow and show its true face to the world.
It’s one with a rich cultural heritage, a portion of which is tied directly to the legendary Silk Road.
LOTS OF ASIAN TRAVEL
Another outfit that interests me: Ceylon Express International, for a couple of reasons. For one, it offers tours not only to Asia destinations, but to Ethiopia. How many Asian travel companies do you suppose include Africa in their offerings?
The other reason: It offers tours to Sri Lanka and Myanmar, two destinations back in the world’s travel sights after years of being “off the grid — Sri Lanka because of a terrible civil war and Myanmar because it was a military dictatorship with human rights “issues.”
Peace has returned to Sri Lanka, and Myanmar — the country we used to know as Burma — appears to have cleaned up its act, to the point that the United States resumed diplomatic relations with Yangon (or as my generation grew up calling it, Rangoon) only last week.
Both countries are awash in tropical beauty and fascinating culture, as well as wrenching poverty.
There will be plenty other Asian travel exhibitors here, too, just as there were at the Long Beach show. Asian nations are pushing hard on their tourism at shows like this, and have been for the last several years.
Taiwan is consistently one of the biggest sponsors of all these shows and it hits you with a mega-presentation literally as you walk through the door. It did it two weeks ago in Long Beach; I fully expect it’ll do it again in LA.
China also will be “in the house,” as will Japan, still struggling to rebuild its tourism after last year’s earthquake/tsunami disaster.
Korea, Guam, India, Singapore, Thailand, Fiji, Malaysia and more — they’ll all be there to “represent.”
For you who want your adrenalin-overdose thrills closer to home, there’s…Extreme Tornado Tours? Oh…uhhhh, okay!
According to Times spokeswoman Hillary Manning, the paper wanted to place a special emphasis at this year’s show on family and kid-friendly travel, so you’ll see exhibitors specifically devoted to that, along with a special kids area. You’ll also see a Cruise Pavilion, dedicated to cruise travel, and a Travel in Style Pavilion, focusing on luxury travel.
If you can’t be in Southern California this weekend, check out IBIT for the reports I file from the convention center as the Los Angeles Times Travel Show makes its debut. Otherwise, I’ll see you on the floor.
And if anybody there asks how you heard about them, be sure to tell them about IBIT!
ALSO CHECK OUT:
LA Travel & Adventure Show 2012
Edited by P.A.Rice













